| Ang OFW Ngayon's BOGCHI A cookbook that targets the Global Pinoy One of the things that Filipinos look for when they work in another country is their favorite food back home. Somehow, eating karekare and bagoong, sinampalukang manok or just puto and kutsinta helps them get over their loneliness or homesickness. For those who are in places where there is a large Filipino community, it is easy enough to find most if not all of the ingredients they need from the neighborhood Asian (or even Filipino) grocery. Or, they could just buy from their kababayan who sells homemade delicacies in places where Filipinos like to gather-at the church, park or even train station. It could not be avoided though that recipes had to be modified due to the unavailability of some ingredients and cooking equipment. For instance, how does one make puto bumbong and bibingka without malagkit, galapong, itlog na maalat, grated coconut and the cooking apparatus traditionally used to steam/bake them? Overseas Filipinos had to use their coconut, so to speak, to come up with ingeniuos ways just to be able to eat this Christmas treat. The Global Pinoy phenomenon is also giving rise to Philippine fusion cuisine: balut souffle, linguini with aligue sauce, ginataang artichoke, Korean lumpia, banana turon with maple syrup, to name a few. The Ang OFW Ngayon's BOGCHI cookbook will contain recipes of favorite Filipino dishes and tips from renowned Filipino chefs. There will also be recipes from other countries that have been modified to appeal to the Filipino taste. To make it an even more interesting read, the book will features anecdotes from Filipino migrants about their adventures (or misadventures) in cooking in their new country. We would like to invite your company to be a partner in this exciting project, the first of its kind. We believe that it provides the perfect opportunity for you to showcase your products and services to the Global Pinoy market. We will be distributing the cookbook through major retail outlets in the country, such as National Bookstore, and overseas by April 2008. We are pleased to present the enclosed advertising package for your consideration. About our newspaper Launched in 2004, Ang OFW Ngayon is the first newspaper that targets a fast-growing market: overseas Filipino workers and their families in the country as well as future OFWs. It is distributed in major cities in the Philippines as well as in strategic markets outside the country. Ang OFW Ngayon's special publications include Finding Work Abroad (now on its third edition), How to Save magazine (a savings and investment guide for OFWs and their families), Welcome Home, Kabayan! (a yearly updated Philippine directory given to balikbayans for free), and Mga Kuwento ng Pag-Ibig sa Ibayong Dagat (a pocketbook series). For additional information on our cookbook project, please contact us at telephone numbers 832-9791, 832-9794, 551-1775 and 551-3207 (fax). | 