| Ang OFW Ngayon's |
A cookbook that targets the Global Pinoy
One of the things that Filipinos look for when they work in another
country is their favorite food back home. Somehow, eating karekare
and bagoong, sinampalukang manok or just puto and
kutsinta helps them get over their loneliness or homesickness.
For those who are in places where there is a large Filipino community,
it is easy enough to find most if not all of the ingredients they need from
the neighborhood Asian (or even Filipino) grocery. Or, they could just
buy from their kababayan who sells homemade delicacies in places
where Filipinos like to gather-at the church, park or even train station.
It could not be avoided though that recipes had to be modified due to
the unavailability of some ingredients and cooking equipment. For
instance, how does one make puto bumbong and bibingka without
malagkit, galapong, itlog na maalat, grated coconut and the cooking
apparatus traditionally used to steam/bake them? Overseas Filipinos
had to use their coconut, so to speak, to come up with ingeniuos ways
just to be able to eat this Christmas treat.
The Global Pinoy phenomenon is also giving rise to Philippine fusion
cuisine: balut souffle, linguini with aligue sauce, ginataang artichoke,
Korean lumpia, banana turon with maple syrup, to name a few.
The Ang OFW Ngayon's BOGCHI cookbook will contain recipes of
favorite Filipino dishes and tips from renowned Filipino chefs. There will
also be recipes from other countries that have been modified to appeal
to the Filipino taste. To make it an even more interesting read, the book
will features anecdotes from Filipino migrants about their adventures
(or misadventures) in cooking in their new country.
We would like to invite your company to be a partner in this exciting
project, the first of its kind. We believe that it provides the perfect
opportunity for you to showcase your products and services to the Global
Pinoy market. We will be distributing the cookbook through major retail
outlets in the country, such as National Bookstore, and overseas by
We are pleased to present the enclosed advertising package for your
About our newspaper
Launched in 2004, Ang OFW Ngayon is the first newspaper that targets
a fast-growing market: overseas Filipino workers and their families in
the country as well as future OFWs. It is distributed in major cities in the
Philippines as well as in strategic markets outside the country.
Ang OFW Ngayon's special publications include Finding Work Abroad
(now on its third edition), How to Save magazine (a savings and
investment guide for OFWs and their families), Welcome Home,
Kabayan! (a yearly updated Philippine directory given to balikbayans for
free), and Mga Kuwento ng Pag-Ibig sa Ibayong Dagat (a pocketbook
For additional information on our cookbook project, please contact us
at telephone numbers 832-9791, 832-9794, 551-1775 and 551-3207